No more Faceblog

A short one for our views section this week.

I’d like to propose an end to social media usurping blogs and bloggers content – which I’m calling “No more Faceblog”

While all these mediums are very useful and interesting they are stifling real interactions and discussions between bloggers and there readers. The best examples are blog posts that stimulate a flurry if not a whole page of Facebook discussion but receive little to no comment on the original blog article!

Don’t get me wrong, I’m as guilty as the next person. It is far to easy to like, heart, retweet or share on social media platforms these days – exactly what they are designed to do.

Facebook isn’t the only offender, we all produce plenty of stunning whisky imagery, photos of us enjoying whisky in a variety of beautiful locations, with friends, at distilleries. Don’t give them and their copyright to Facebook or Instagram – post them on your blog and tell us about it so we can come like them there!

I have been trying in the past few months to use Social Media much as the whisky industry uses it – to advertise my products, not be my product! Apologies if I’ve gone quiet and you thought I was being a little anti-social, I have in fact been being anti-social media!

On numerous occasions I have fielded questions from fellow bloggers concerned about dwindling visitors, as published in our monthly blog rankings or #whiskymetrics. My advice to them is return your focus and content to your blog. Spend less time browsing and feeding social media and more time being social media!

Sadly PR companies happily monitor blog social media metrics, and followers and likes may mean the difference between receiving review samples or press trip invites or not. The whisky blogosphere is already saturated with bloggers who’ll happily spend well-earned cash to inflate social media followers to the point the whole system is apparently meaningless. We happily celebrated reaching 4,000 twitter followers this week, all organically grown over the last 5 years. I could have bought 3x that many in a day if I had wanted the vanity metrics, but that’s not how TheWhiskyphiles.com works.

The online universe has changed massively since the inception of the drink blog code, maybe it is time to revisit and update it? If any fellow bloggers have an appetite for this please get in touch, although the last time a whisky blogger meet/forum was suggested the cynicism was so thick you could carve it with a knife. Thankfully plenty of us are capable of altruism and collaboration, and we’re not all prima dona “look at me – I’m the most important thing to whisky since Barnard” kinda people.

So please, like our blog posts on our blogs. Comment on the content on our blogs (not Facebook or Twitter). Rather than retweet a link why not visit the page and tweet if from there and comment why! If you leave a comment on my blog post then you know I’ll be reading it and responding to it. You’re opinions are always welcome (to quote Laphroaig)! Then WE can have a conversation and interact directly, rather than whoever shared my content on Facebook or Twitter.

Categories: Opinion

4 replies »

  1. Well, I’m with you on that more interaction should take place on the articles themselves rather than relying on Facebook, twitter et cetera. As a publisher (blogger) it’s walking a fine line between encouraging activity on the site itself and achieving reach. Many people expect to stumble upon – and discuss – content on the (social media) platform of their choosing. You can only so much as nudge people but you can’t tell them what (not) to do.
    One thing is for sure – “social media” is a content graveyard. Nobody is going to read comments on a review from three years back on one of these platforms but they might do so on your blog when looking up a certain bottling or reading another article so I will always be more happy about comments on my own platform rather than elsewhere. On the other hand, you almost need these “big platforms” to drive traffic. A difficult situation!

    I am with you on the “code of conduct” thing – in fact, I’ve got one very similar to that on my site and stand by it. I wish more people had one (and followed it…)

    Liked by 1 person

    • Great comments and good points well made, thanks Klaus! I agree a certain level of marketing on other platforms is ‘required’. I have had some great discussions there but wish – as you rightly mentioned – that these were now appended to the original articles for reference sake at least! I hope as bloggers we can all encourage each other to do this and hopefully recognise or credit the instigators of some great whisky debates and their contained wisdom. Cheers


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