Jack Daniel’s

Jack Daniel’s Old No.7 Brand ~ 40% (Jack Daniels Distillery)

Review: Jack Daniel’s Old No.7 Brand

Category: Tennessee Whiskey

Origin: Jack Daniel’s Distillery

Bottling: Official

ABV: 40%

Cost: £22.62 from Master of Malt


What they say:

We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We charcoal mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.

What I say:

The classic Old No.7 Brand Tennessee Whiskey from Jack Daniels. I have to admit, I have drank more of this with Coca Cola than neat, however in the true spirit of The Whiskyphiles and I don’t know Jack! – here is our neat review:


Rich dark amber gold (12/20) heavy tears


Polished maple wood, beeswax, honey, stem ginger, window polish, sweet, fruity, vanilla, maple syrup, cinnamon, nutmeg, vaporous/spirity, brown sugar


Light, smooth and sweet, vanilla and maple syrup on pancakes, honey, golden syrup on toasted brown bread, cinnamon, orange and chocolate


Medium length, orange, cocoa and wood polish


I have to admit, tasting this neat was a much more pleasurable experience than I expected. There is a nice depth to this Tennessee Whiskey which attests to its popularity. Despite our best attempts to chug it neat or dress-it-up with Cola, this here is a very drinkable dram. Interesting in its subtle differences to standard bourbon. I couldn’t escape that very polished toffee or wood that must originate from its charcoal filtration. Despite this there is a wonderful flavour and character to this that made me want to drink much more of it neat!

Score: 77/100

TOModera’s Whisky Reviews Jack Daniel’s Old No.7

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