Talisker Single Malt Scotch Whisky announces the release of a new travel retail exclusive – Talisker Surge.
This is a new whisky from the famed distillery on the island of Skye, Scotland – a whisky made by the sea. With flashes of surging spice and rich honeyed berries lighting up the palate, the formidable force and electrifying nature of Skye is captured in this rich spiced Single Malt Scotch Whisky.
Research shows us that over half (53%) of travellers are looking for exclusive products. For travellers seeking out a unique treat for themselves or a gift for loved ones Talisker Surge offers the opportunity to buy something exclusive, with an unmistakable flavour profile to suit whisky aficionados and newcomers alike.
Talisker Surge is finished in American Bourbon casks, which imparts a deliciously sweeter flavour. The extra layer of spice finishes this rich malt with subtle smokey profile, whilst still maintaining all the special maritime characteristics of this iconic coastal distillery.
The Travel Retail Exclusive will be available in key airports across Europe from this month and will be rolled out in the UK in September. Talisker Surge will then become available in APAC from October 2022 before launching in Australia in December 2022.
To mark the launch, Talisker Surge will be showcased throughout airports around the world through a disruptive global campaign that seeks to transport shoppers everywhere to Skye. Terminal 5 at Heathrow Airport will host its own dedicated Talisker Surge sample bar during October and November complete with a spirits feature wall and tasting sessions. The Talisker Surge tasting experience will also be available to passengers in key airports across the globe throughout the year.
Dafydd Pugh Williams, Marketing and Innovation Director at Diageo Global Travel says: “We are delighted to launch this exceptional new whisky from Talisker as a global travel retail channel exclusive. Single Malt Scotch Whisky is a thriving category and Talisker will continue to fuel the growth of ultra-premium and luxury whisky.”
“Its launch as a channel exclusive underlines our commitment to innovate and invest in the category and offer global travellers something special to gift their loved ones or enjoy themselves. This is something they simply cannot buy anywhere else.”
Ewan Gunn, Senior Global Scotch Whisky Ambassador at Diageo, adds: “Talisker Surge is made by the sea, from rugged coastlines and powerful storms, to warming sunbeams and soaring skies, the Isle of Skye powers through our veins and invigorates our souls. The spirit of that unique place is captured within this rich spiced whisky and immediately transports adventurous travellers to this amazing island.”
Talisker Surge is best enjoyed neat or with a raindrop of water, on a rugged shoreline as a storm brews on the horizon. Talisker Surge Single Malt Scotch Whisky is bottled at an ABV of 45.8% and is available in key airports worldwide* from August 2022 at a RRP of £85/ €95/ $115 for a 70cl bottle.