BIG PEAT ANNOUNCES “HIS” 10th CHRISTMAS
LIMITED EDITION AT CASK STRENGTH
Whisky Distiller, Douglas Laing & Co, today launches the Big Peat Christmas 2020 bottling, a punchy Cask Strength Limited Edition release that joins the award-winning Islay Malt Scotch Whisky range.
The Glasgow-based family business, released Big Peat’s first Christmas bottling in 2011. Since then, the iconic Ileach fisherman has enjoyed exponential growth the world over, with a number of market-exclusive bottlings, aged limited releases, innovative cask finishes and a cult following on social media contributing to his success.
This 10th annual festive bottling, depicts Big Peat sporting a Santa Claus hat reflected in a bauble nestled deep within the Christmas tree. As is tradition for the Christmas Edition, “he” is bottled at a winter-warming Cask Strength of 53.1% and happily offered without colouring or chill-filtration.
Fred Laing, Chairman of his family’s firm, comments:
“Established, indeed “born”, in 2009, my boy Big Peat is a unique marriage of 100% Single Malts from our preferred Islay distilleries. Accordingly “he” has many loyal fans of the phenol around the world. In the cask strength Christmas Limited Edition we certainly get to see his more robust and intense side. This year, using our regularly selected Single Cask Single Malts but always in different percentages, expect an amplification of peat-smoke, dried seaweed and coal dust with an underlying sweetness to his feisty spirit. Big Peat’s Christmas bottling has become synonymous with the festive season and I always look forward to enjoying a dram with him over the holidays.”
Big Peat Christmas 2020 will be available from September from specialist Scotch Whisky retailers in key markets globally, including Europe, North America and Asia. It is expected to retail at €57.00 / £52.99 / $69.00.