Woodford Reserve® collaborates with UK On-Trade to create a bespoke Old Fashioned Cocktail Syrup
FROM JANUARY 2019 THE 500ML BARTENDER’S EDITION WILL BE AVAILABLE FROM SELECTED WHOLESALERS
WOODFORD RESERVE®, one of the world’s most revered bourbon brands has announced the launch of its Old Fashioned Cocktail Syrup across the UK on-trade from January 2019. With the Old Fashioned cocktail often perceived as complex and time-consuming to perfect, Woodford Reserve has carefully developed a syrup that recreates the integrated flavour of the core ingredients of this classic serve – bitters, sugar and orange essence. Having worked closely with bartenders for the past 12 years, the Woodford Reserve Old Fashioned Cocktail Syrup is ideal for supporting speed of service and consistency all year round.
DEVELOPED WITH BARTENDERS
Often heralded as the ‘bartender’s bourbon’, being the preferred choice for the Old Fashioned in 9 out of 10 of the world’s best bars*, Woodford Reserve wanted to create its cocktail syrup collectively with the trade. From a Q&A through to a tasting workshop, with a cross-section of bartenders from volume to prestige accounts, Woodford Reserve was able to create a liquid that would perfectly complement the signature notes of Woodford Reserve Distiller’s Select – rich fruits, caramel, spices and vanilla – for the perfect serve. From working with some of the UK’s leading bartenders*^, Woodford Reserve was able to understand what bartenders wanted from a syrup – and why – before creating the liquid. The resulting recipe uses bitters, sugars and botanical extracts to create a syrup with depth ideal for creating the world’s favourite classic cocktail** quickly and easily with consistency.
SYRUPS & TINCTURES
Working alongside bartenders from the beginning, Woodford Reserve hosted a dedicated workshop in London to gain further knowledge into the flavour profile of the liquid. Sharing insights from an award-winning hotel-bar perspective was Giorgio Bargiani, Senior Bartender at The Connaught Bar who commented “It has been inspiring to see such a respected brand wanting to work so closely with bartenders for this type of project. It was fantastic to share my insights on what my customers want from a cocktail such as the Old Fashioned.”
Emily Richardson, Head of Super Premium Brands – Brown Forman comments
“Woodford Reserve has always sought to create a perfectly balanced liquid and the Old Fashioned Syrup was no different. Woodford Reserve is comprised of more than 200 detectable flavour notes, from bold grain and wood, to sweet aromatics, spice, fruit and floral notes, so it was important to identify key profiles to complement this. The final liquid is the perfect reflection of the quality and craftsmanship of Woodford Reserve and we look forward to the reception from the UK trade.”
Available as part of an ongoing offer from wholesalers, including Carlsberg, Amathus, Coors and Hills Prospect, bartenders will receive a complimentary 500ml bottle of the Old Fashioned Cocktail Syrup when purchasing Woodford Reserve Distiller’s Select. For the perfect serve, simply pour 50ml of Woodford Reserve Distiller’s Select Bourbon into your favourite glass; add 10ml of Woodford Reserve Old Fashioned Cocktail Syrup; stir with ice for 10 seconds and garnish with an orange zest.