Europe’s No. 1 Scotch whisky and the world’s No. 2 Scotch whisky, has this month announced Felipe Pantone as the latest True Music Series collaborator following previous partnerships with beatboxer, Reeps One and graphic designers Leif Podhajsky and Dave Ma.
At the cutting edge of street art, Felipe Pantone is an Argentinian-Spanish visual and kinetic artist whose work fuses bold graphics, strong contrasts and vivid colours with mixed typography to create ultra-modern art that often brings music to life.
His work to date has adorned iconic music spaces around the globe including Ushuaia Ibiza Beach Hotel and the Life is Beautiful Music Festival in Las Vegas, as well as featuring in a music video for Anderson Paak and on album artwork for The Stroke’s Julian Casablancas. His latest pieces for Ballantine’s have been inspired by underground club culture, the recording and production process, and music soundwaves.
Featuring his distinctive geometric patterns, vivid colours, holograms and optical art, Felipe has created three inspiring artworks which form this year’s True Music Series limited edition gift packaging for Ballantine’s Finest and Ballantine’s 12 Year Old, which will be available around the world from September.
The True Music Series will take Felipe’s artwork across the globe – from Moscow to Johannesburg via Santiago – to transform a range of different music spaces with the distinctive geometric patterns, vibrant flavour and optical art that form his Ballantine’s limited-edition designs. Felipe’s artwork will connect to sound reactive projectors in each space, creating its own equaliser and allowing musicians to experience a visual representation of the music they produce and play within the space, ensuring a performance experience like no other for music fans.
Felipe Pantone said of the partnership: “I’ve always been surrounded by musicians and collaborating with Ballantine’s – a whisky brand that’s all about music – allowed me to explore a style marked by sound waves and flowing bits, juxtaposed with my signature elements. It’s always a pleasure to work around music artists, the spaces and the fans.”
Tom Elton, Head of Music at Ballantine’s, added: “There are a few artists who are really making waves internationally while creating forward-thinking and truly striking art, and Felipe is definitely one of them. With a passion and affinity for music as well as art, Felipe was an obvious choice for us and we couldn’t be happier with the bold and futuristic gift packs he has produced.
“But the limited-edition packaging is only the beginning; we have some really exciting plans to bring Felipe’s artwork to life in some of the coolest music communities around the world, including Gost Zvuk in Russia, Primavera Fauna in Chile and with Kid Fonque in South Africa – it’s going to be epic.”
The Ballantine’s True Music Series is an annual project that gives uncompromising artists a unique platform to share and visualise music and music scenes that inspire artists and fans worldwide. The latest limited-edition gift packs created by Felipe Pantone will be available globally from September 2018. Find out more, here: http://www.ballantines.com/truemusicseries.