Diageo Reserve has launched a new stylish Father’s Day gift pack for its premium single grain Scotch, Haig Club. Designed to help retailers capitalise on the key gifting date, the new pack comes complete in a striking gift box alongside a bespoke limited-edition chrome hip flask and full size 70cl bottle of the iconic blue Haig Club.
Nick Temperley, Head of Diageo Reserve GB commented: “Father’s Day is one day that people really want to say thanks to dads, so it’s important that retailers have great products with strong shelf appeal”.
“Haig Club is the perfect whisky to recruit non-whisky drinkers into the category but also sits well with those who know their malts from their blends. It’s a modern and stylish choice and the added value of the hip flask means dads can enjoy it whenever they like.”
The new limited-edition Haig Club gift pack will be available online at Drinks Supermarket and in UK grocery stores, including Tesco, RRP £45.00. The brand’s iconic miniature 5cl formats will also be available nationwide, RRP £4.50.