News

Home of Jameson celebrates its first birthday as most-visited whiskey experience in the world

More than 350,000 visitors from over 70 nations across the world visited new-look Jameson Distillery Bow St. in first year

Jameson Bow St

  • Jameson Distillery Bow St. receives TEA Thea Award for Outstanding Achievement in the Brand Experience category at prestigious ceremony in California
  • 50,000 Jameson whiskey sours served
  • 32,000 whiskey enthusiasts enjoyed Bow St. whiskey blending & cocktail masterclasses
  • 25,000 personalised distillery edition Jameson bottles sold
  • Four marriage proposals in John Jameson’s secret office

Irish Distillers, Ireland’s leading supplier of spirits and wines, and producer of the world’s most well-known and successful Irish whiskeys, today announced that Jameson Distillery Bow St. is the most-visited whiskey experience in the world – with visitor numbers topping more than 350,000 in the first year since it reopened in March 2017 following an €11M refurbishment.

Claire Tolan

Claire Tolan, Managing Director Jameson Brand Homes

Commenting on the announcement, Claire Tolan, Managing Director Jameson Brand Homes said: “As is evidenced by the incredibly strong visitor figures recorded over the past year, the new-look Jameson brand home has fast become the must-visit whiskey destination in the world. In one year alone, we have welcomed visitors from over 70 countries; taught 32,000 whiskey enthusiasts how to blend whiskey and create whiskey cocktails; served over 50,000 Jameson whiskey sours; sold 25,000 personalised distillery Jameson edition bottles and facilitated four marriage proposals in John Jameson’s secret office!

“Entertainment is more immersive and interactive than ever before, and audiences place more value on storytelling and the quality of the guest experience. Our redeveloped Jameson brand home draws on technology to complement the historic surroundings of the iconic distillery to deliver an unforgettable experience. Visitors are invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building – this has been the key to our success in our first year.  We look forward to welcoming even more visitors to Bow St. and the Jameson Distillery Midleton over the next year.“

As Jameson continues its phenomenal growth story, with 28 years of consecutive growth, the redeveloped Jameson brand home places storytelling at the core of the visitor experience bringing the 230-year history of Bow Street to life.  Five fully-hosted tours are offered: The flagship ‘Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, a premium whiskey tasting in John Jameson’s secret office and a visit to Dublin’s only live Maturation Warehouse with the opportunity to sample whiskey straight from a cask.

In addition, it was also announced today that Jameson Distillery Bow St. received a Themed Entertainment Association (TEA) Thea Award for Outstanding Achievement in the Brand Experience category at the prestigious TEA Thea Awards ceremony in Anaheim, California. TEA is the international association for the makers of compelling places and experiences. The TEA Thea Awards were created to bring recognition to achievement, talent and personal excellence and is internationally acknowledged as the equivalent of an Academy Award in the themed entertainment industry.

John Carroll

John Carroll Marketing & Sales Manager, Jameson Brand Homes

Commenting on the announcement from the TEA Thea Awards ceremony in Anaheim, California, John Carroll, Marketing & Sales Manager, Jameson Brand Homes said: “Today is a very special day for us for two reasons; not only are we celebrating an incredibly successful first year having welcomed more than 350,000 visitors to our new-look Jameson Distillery Bow St., but we are also the recipient of the ‘Best International Experience’ TEA Thea Award. This prestigious award has long been considered one of the attractions industry’s greatest honour, and we are absolutely thrilled to be recognised in this category.”

To book tickets for Jameson Distillery Bow St., visit www.jamesonwhiskey.com

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