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Gordon & MacPhail boosts global sales strategy

Leading malt whisky specialist Gordon & MacPhail has boosted its global sales strategy following a strategic restructure within the company’s sales division.

The move will integrate the UK market into the global strategy for Gordon & MacPhail and Benromach whiskies going forward. David King, International Sales Director, will assume overall responsibility for global sales with the addition of the UK market to his existing international remit.

David King’s distinguished career in the whisky industry, has seen him hold a number of senior positions, both in the UK and internationally, for companies including the Edrington Group, Berry Brothers & Rudd and Anchor Distilling Co. He later founded DTK Beverages International Ltd, a boutique brand building and strategic consultancy before joining Gordon & MacPhail in 2016.

In his current role, David has refocused Gordon & MacPhail’s international sales strategy for both the Benromach and the Gordon & MacPhail single malt whiskies brand.

Ewen Mackintosh, Managing Director at Gordon & MacPhail, said: “The UK is an important single malt market and this is reflected in the expansion of David’s remit to include the UK as a key element of the company’s global sales strategy going forward. The restructuring of our sales division is part of the company’s long-term plan to build the reputation of the Gordon & MacPhail single malt whisky brand in the luxury sector while continuing to invest in marketing and brand building for Benromach across the world.”

In the UK, Stuart Ellis, UK Sales Manager, will now be the main contact for wholesale customers. Stuart joined Gordon & MacPhail in 2015 after spending more than 25 years in a range of account management positions in the UK market, including running his own distribution and online business. He will continue to utilise his strong experience in delivering effective account management for customers across the UK wholesale market.

The company’s award winning, UK wholesale division will focus on building sales of Gordon & MacPhail and Benromach whiskies alongside select distributor brands.  The wholesale business also offers a complementary selection of premium spirits, coupled with product education and a focus on superior customer service.

The restructure follows the announcement in November 2017 of an overall sales increase of 10.8% to £28.3 million. International sales increased by 11.8% to £8.9 million and UK sales increased by 10.4% to £19.4m.

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